Brian Greenstone wasn’t expecting much when he started working on an application for Apple Inc.’s iPhone in March.
The Austin-based game developer just wanted to have some fun. That fun has turned into a multimillion-dollar business for Greenstone’s Pangea Software Inc.
Although his game development business launched in 1987, the revenue generated in six months by just two of its iPhone games has matched the retail revenue of all of Pangea’s preceding personal computer games combined, he says. Instead of looking in the mouth of such a gift horse, Greenstone is jumping aboard and riding it all the way to the bank by forgoing the PC market to focus exclusively on iPhone games.
“There’s no point in doing any Mac games,” he says. “It’s more fun to do the iPhone, it’s more profitable and it’s easier.”