Is $750 too much for a $61 billion computer maker to pay for a domain name — especially when it involves one of the fastest-growing segments of the industry’s business? It was for Dell Inc.
Last month, Round Rock-based Dell (Nasdaq: DELL) launched its ultrathin laptop computer called the Adamo. But Dell, the No. 2 computer maker in the world, spent nearly three months playing a name game before finally spending the money for the domain Adamo.com.
Dell’s approach provides a cautionary tale, experts said, for computer companies trying to attract customers at a time of shrinking profit margins as consumers increasingly rely on simple Web site addresses to skip search engines.
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