Austin serial entrepreneur Gary Hoover plans to raise $6 million to $8 million to open a local innovation museum that would be the first in a chain.

Hoover told the Technology Advisors Group Friday morning that the Austin market is underserved by museums, and indoor activities would be popular alternative especially during times of inclement weather. The success of businesses such as TopGolf have proven the experience-based business model to be a solid one.

“Our society is shifting from products to services,” he said. “People are looking for stuff to do. People are looking for experiences.”