British fintech company opens U.S. HQ in downtown Austin

The British keep coming — to Austin.

Another England-based financial technology company is opening its U.S. headquarters in downtown Austin. Big data analytics firm Hello Soda, operated by Soda Software Labs Ltd., is taking an office at the WeWork co-working space on Congress Avenue.

Hello Soda, which was founded in 2013 by three former executives of credit rating service CallCredit Ltd., developed an analytics platform called Profile designed to extract credit risk information from unstructured data. Its purpose is to verify identifications and detect fraud, assess risk and increase financial inclusion.